Who Are We
We are a Wealth FinTech company dedicated to addressing the contemporary needs of consumers for easy, fast and trusted digital financial services. SmartWills emerged from a collaborative effort between financial advisors, planners, legal experts, and technology professionals.
SmartWills is our brand, designed to address the need for straightforward and affordable Will preparation, ensuring accessibility for individuals across all economic backgrounds. In late 2016, we embarked on an ambitious initiative to develop a Will-making platform powered by user-friendly technology, adaptable to both web and mobile environments. After nearly three years of meticulous planning, market research, and software development, we proudly launched our online will-making service in early 2019 in Malaysia. To better serve our expanding clientele, we extended our presence by opening a branch office in Singapore in mid-2023. Building on this momentum, SmartWills is set to launch a new branch in Hong Kong in the first quarter of 2024, furthering our global commitment to delivering accessible and efficient digital financial services.
Our Vision
We aim to be ASEAN’s most trusted and formidable Wealth FinTech group.
Our Values
CUSTOMER-CENTRIC
Designing and offering a platform with the end users in mind.
SUSTAINABLE
Prioritizing the environment, society and good governance in our business operations.
SHAREHOLDER-FOCUSED
Ensuring efficient use of financial resources to deliver sustainable returns.